threadline promo

Client: Threadline
Executive Producer: Jules Burke (SMART Productions, Inc)
Creative Director: Gabriel Patino (SMART Productions, Inc)
Animator: Scott Fairchild
Additional Artwork: Noun Project

The goal of this project was to come up with a 30-second promo that Threadline could show at upcoming conventions and live on their social media and website. The focus was to tell the story of Threadline’s approach to marketing that they called Narrative Design. My client, SMART Productions, Inc approached me to collaborate on this video. SMART Productions, Inc and Threadline provided me with the script and we made sure to incorporate their branding into the video. The main concept was to have the red threadline being the common element that ties all the scenes together and moves us from scene to scene. We all worked together to help conceptualize the look and feel of this project and to deliver something we were all proud of. I also was given free rein on how to animate the logo animation at the end.